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~person:"Reichheld, Frederick F."
~person:"Schmidt, Joachim"
~subject:"Relationship marketing"
~type_genre:"Interview"
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Strategie und Technik des Automobilmarketing
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Fred Reichheld : customer centricity and the strategic power of embracing the "Golden Rule" in business
Reichheld, Frederick F.
(
interviewee
); …
- In:
Strategy & leadership
50
(
2022
)
2
,
pp. 3-8
Persistent link: https://www.econbiz.de/10013162385
Saved in:
2
Interview mit Dr. Joachim Schmidt : Mitglied der Geschäftsleitung Mercedes-Benz Cars, Vertrieb und Marketing
Knörle, Christian
;
Schmidt, Joachim
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 90-93)
.
2013
Persistent link: https://www.econbiz.de/10010426304
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