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~person:"Reid, Leonard N."
~person:"Rogge, Hans-Jürgen"
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Search: subject_exact:"Werbung"
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Werbung
27
Advertising
17
USA
6
United States
6
Advertising effects
4
Consumer behaviour
4
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4
Werbewirkung
4
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Reid, Leonard N.
Rogge, Hans-Jürgen
Kaiser, Harry M.
60
Eisend, Martin
47
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
25
Hundhausen, Carl
24
Pepels, Werner
24
Septianto, Felix
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Bergler, Georg
16
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Modernes Marketing für Studium und Praxis
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Advertising theory
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
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1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
5
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1
Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook
;
Nyilasy, Greg
;
King, Karen Whitehill
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
Saved in:
2
Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
Saved in:
3
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
4
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
5
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
6
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Saved in:
7
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
8
Agency practitioners, pseudo-professionalization tactics, and advertising professionalism
Nyilasy, Gergely
;
Kreshel, Peggy J.
;
Reid, Leonard N.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10009671492
Saved in:
9
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
10
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
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