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~person:"Reijmersdal, Eva A. van"
~subject:"Disclosure regulation"
~subject:"Sponsoring"
~subject:"Unternehmenspublizität"
~subject:"memory"
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Disclosure regulation
Sponsoring
Unternehmenspublizität
memory
Fernsehwerbung
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Television advertising
6
Advertising effects
4
Product Placement
4
Product placement
4
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4
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Corporate disclosure
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Auskunftspflicht
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Public relations
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Sponsorship
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Öffentlichkeitsarbeit
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Celebrity endorsement
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Celebrity-Werbung
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Psychology of advertising
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brand placement
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credibility
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disclosure
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disclosures
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endorsements
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involvement
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persuasion knowledge
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recall
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Reijmersdal, Eva A. van
Boerman, Sophie C.
2
Breuer, Christoph
2
Hudders, Liselot
2
Jensen, Jonathan A.
2
Neijens, Peter C.
2
Olson, Erik L.
2
Rumpf, Christopher
2
Thjømøe, Hans Mathias
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Beckert, Johannes
1
Bijmolt, Tammo H. A.
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Cauberghe, Verolien
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Chatterjee, Prabirendra
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1
De Jans, Steffi
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Dekker, Kim
1
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Hoekstra, Janita Cornelia
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Koch, Thomas
1
Meyers, Cynthia B.
1
Pauw, Pieter de
1
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Viererbl, Benno
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International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : JPM
1
Psychology & marketing
1
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ECONIS (ZBW)
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How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
3
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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