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~person:"Reijmersdal, Eva A. van"
~subject:"Werbewirkung"
~subject:"sponsorship"
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Werbewirkung
sponsorship
Advertising effects
3
Sponsoring
3
Sponsorship
3
Consumer behaviour
2
Corporate disclosure
2
Fernsehwerbung
2
Konsumentenverhalten
2
Television advertising
2
Unternehmenspublizität
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Advertising
1
Auskunftspflicht
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Disclosure regulation
1
Internet marketing
1
Knowledge
1
Online-Marketing
1
Persuasion knowledge
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Public relations
1
Time
1
Werbepsychologie
1
Werbung
1
Wissen
1
Zeit
1
advertising
1
appropriateness
1
brand placement
1
disclosure
1
involvement
1
liking
1
memory
1
recall
1
recognition
1
scale development
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skepticism
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sponsored content
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Reijmersdal, Eva A. van
Woisetschläger, David
7
Cornwell, T. Bettina
6
Marwitz, Christian
6
Mazodier, Marc
6
Breuer, Christoph
5
Nufer, Gerd
5
Boerman, Sophie C.
4
Carrillat, François A.
4
Cobbs, Joe
4
Gröppel-Klein, Andrea
4
Rumpf, Christopher
4
Weeks, Clinton S.
4
Astous, Alain d'
3
Backhaus, Christof
3
Biscaia, Rui
3
Dalakas, Vassilis
3
Delia, Elizabeth B.
3
Dudzik, Thade
3
Evans, Nathaniel J.
3
Grohs, Reinhard
3
Huh, Jisu
3
Koenigstorfer, Joerg
3
Leng, Ho Keat
3
Nitschke, Axel
3
Quester, Pascale
3
Alexandris, Kostas
2
Bee, Colleen
2
Bijmolt, Tammo H. A.
2
Boronczyk, Felix
2
Chanavat, Nicolas
2
Chandon, Jean-Louis
2
Chien, P. Monica
2
Cianfrone, Beth A.
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Dees, Windy
2
Deitz, George D.
2
Dimitropoulos, Panagiotis
2
Dreisbach, Jan
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International journal of advertising : the quarterly review of marketing communications
2
Psychology & marketing
1
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ECONIS (ZBW)
3
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Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
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