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~person:"Reinartz, Werner J."
~subject:"Advertising"
~type_genre:"Hochschulschrift"
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Advertising
Advertising avoidance
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Advertising content
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Advertising effects
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Assertiveness & cooperativeness
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Business-to-business
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Consumer behaviour
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Customer engagement & partner engagement
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Customer integration
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Field service employees
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Inter-firm cooperation
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Internet marketing
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Konsumentenverhalten
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Kundenintegration
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Lieferantenmanagement
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Motivation-Opportunity-Ability (MOA) framework
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Online-Marketing
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Relationship marketing
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Service-sales ambidexterity
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Supplier relationship management
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TV advertising
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Unternehmenskooperation
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Value creation
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Werbewirkung
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business value chain
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vertical and horizontal collaboration
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zapping
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Reinartz, Werner J.
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
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2020
Persistent link: https://www.econbiz.de/10012298430
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