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~person:"Reinartz, Werner J."
~subject:"Customer satisfaction"
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Customer satisfaction
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
10
Konsumentenverhalten
10
Kundenwert
7
Lieferantenmanagement
6
Supplier relationship management
6
Theorie
5
Theory
5
Customer value
4
Einzelhandel
4
Kundenmanagement
4
Retail trade
4
Beziehungsmanagement
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Brand
2
Brand management
2
Business-to-business marketing
2
Customer analysis
2
Customer integration
2
Deutschland
2
Digitalisierung
2
Digitization
2
Distance selling
2
Distanzhandel
2
E-commerce
2
Electronic Commerce
2
Firm performance
2
Germany
2
Kundenanalyse
2
Kundenintegration
2
Kundenzufriedenheit
2
Markenartikel
2
Markenführung
2
Unternehmenserfolg
2
Value creation
2
Advertising
1
Advertising avoidance
1
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German
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Reinartz, Werner J.
Han, Heesup
32
Homburg, Christian
22
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Gil Saura, Irene
15
Mittal, Vikas
14
Aksoy, Lerzan
13
Hyun, Sunghyup Sean
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Bruhn, Manfred
10
Keiningham, Timothy
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
McColl-Kennedy, Janet R.
9
Park, Jungkun
9
Ringle, Christian M.
9
Roberts-Lombard, Mornay
9
Roschk, Holger
9
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
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ECONIS (ZBW)
2
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
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