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~person:"Reinartz, Werner J."
~type_genre:"Graue Literatur"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
4
Relationship marketing
4
Lieferantenmanagement
3
Supplier relationship management
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Theorie
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Theory
2
Advertising
1
Advertising avoidance
1
Advertising content
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Betriebliche Wertschöpfung
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Business-to-business
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Consumer behaviour
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Customer analysis
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Customer engagement & partner engagement
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Customer integration
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Dauer
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Duration
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Field service employees
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Firm performance
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Inter-firm cooperation
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Internet marketing
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Konsumentenverhalten
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Kundenanalyse
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Kundenintegration
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Motivation-Opportunity-Ability (MOA) framework
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Online-Marketing
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Service-sales ambidexterity
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TV advertising
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Unternehmenserfolg
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Unternehmenskooperation
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Value creation
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Werbung
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business value chain
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vertical and horizontal collaboration
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zapping
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Graue Literatur
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English
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Reinartz, Werner J.
Van den Poel, Dirk
25
Homburg, Christian
21
Bauer, Hans H.
16
Huber, Frank
12
Wiedmann, Klaus-Peter
12
Piller, Frank T.
10
Weerth, Carsten
9
Murphy, Brian B.
7
Vollhardt, Kai
7
Bayón, Tomás
6
Hammerschmidt, Maik
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Fürst, Andreas
5
Helmig, Bernd
5
Krafft, Manfred
5
Maguiness, Paul
5
Meffert, Heribert
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bendel, Klaus
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hennigs, Nadine
4
Hilbert, Andreas
4
Hoyer, Wayne D.
4
Nufer, Gerd
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INSEAD
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Faculty & research / Insead : working paper series
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
4
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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2
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
Saved in:
3
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
4
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
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