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~person:"Reinartz, Werner J."
~type_genre:"Working Paper"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
3
Relationship marketing
3
Lieferantenmanagement
2
Supplier relationship management
2
Theorie
2
Theory
2
Customer analysis
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Dauer
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Reinartz, Werner J.
Van den Poel, Dirk
27
Homburg, Christian
16
Bauer, Hans H.
15
Piller, Frank T.
9
Bayón, Tomás
8
Murphy, Brian B.
7
Wangenheim, Florian von
7
Burmann, Christoph
6
Degryse, Hans
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Hammerschmidt, Maik
5
Helmig, Bernd
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Leimstoll, Uwe
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Maguiness, Paul
5
Neslin, Scott A.
5
Odekerken-Schröder, Gaby
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Oehler, Andreas
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Pescott, Chris
5
Sudhir, K.
5
Zaugg, Alexandra Daniela
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Aflaki, Sam
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Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bouckaert, Jan
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hoyer, Wayne D.
4
Netzer, Oded
4
Ormrod, Robert P.
4
Paulssen, Marcel
4
Popescu, Ioana
4
Rudanko, Leena
4
Schwab, Pierre-Nicolas
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Singh, Ramendra
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Strandvik, Tore
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INSEAD
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Faculty & research / Insead : working paper series
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
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2
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
3
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
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