//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Reinhard, Bettina J."
~person:"Scassa, Teresa"
~subject:"Kommunikationsstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Guerilla marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kommunikationsstrategie
Effizienzmessung
2
Guerilla Marketing
2
Guerilla marketing
2
Guerilla-Marketing
2
Sport event
2
Sportveranstaltung
2
Unternehmen
2
Advertising planning
1
Big event
1
Canada
1
Enterprise
1
Gesetzgebung
1
Großveranstaltung
1
Kanada
1
Law
1
Legislation
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Recht
1
USA
1
United States
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
1
Language
All
German
2
Author
All
Reinhard, Bettina J.
Scassa, Teresa
Duschlbauer, Thomas
1
Freisleben-Teutscher, Christian F.
1
Source
All
ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Messung der Kommunikationseffizienz : eine Untersuchung am Beispiel von Guerilla Marketing-Maßnahmen
Reinhard, Bettina J.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456645
Saved in:
2
Messung der Kommunikationseffizienz : eine Untersuchung am Beispiel von Guerilla Marketing-Maßnahmen
Reinhard, Bettina J.
-
2007
Persistent link: https://www.econbiz.de/10004924538
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->