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~person:"Reinhard, Bettina J."
~person:"Scassa, Teresa"
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Reinhard, Bettina J.
Scassa, Teresa
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Journal of sport management : the official journal of the North American Society of Sport Management
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Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
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Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
Saved in:
3
Messung der Kommunikationseffizienz : eine Untersuchung am Beispiel von Guerilla Marketing-Maßnahmen
Reinhard, Bettina J.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456645
Saved in:
4
Messung der Kommunikationseffizienz : eine Untersuchung am Beispiel von Guerilla Marketing-Maßnahmen
Reinhard, Bettina J.
-
2007
Persistent link: https://www.econbiz.de/10004924538
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