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~person:"Rentschler, Ruth"
~person:"Wansch, Markus"
~type:"article"
~type_genre:"Fallstudie"
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European journal of marketing : EJM
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Innovation durch Kompetenz und "gute Arbeit" : Management, Betriebsrat und Beschäftigte als Akteure moderner Innovationsstrategien
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Einführung des MAN Nutzfahrzeuge Produktionssystems (MNPS) am Standort Nürnberg
Kürzdörfer, Harald
;
Wansch, Markus
- In:
Innovation durch Kompetenz und "gute Arbeit" : …
,
(pp. 189-204)
.
2012
Persistent link: https://www.econbiz.de/10009572414
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2
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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