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~person:"Richards, Keith A."
~subject:"B-to-B-Marketing"
~subject:"United States"
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B-to-B-Marketing
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adaptive selling
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buyer-seller relationships
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Richards, Keith A.
Kleinaltenkamp, Michael
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
2
Tracking and updating academic research in selling and sales management : a decade later
Richards, Keith A.
;
Moncrief, William C.
;
Marshall, Greg W.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10008647383
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