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~person:"Richards, Keith A."
~subject:"Firmenkundengeschäft"
~subject:"Relationship marketing"
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Firmenkundengeschäft
Relationship marketing
Key account management
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Richards, Keith A.
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Journal of strategic marketing
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Strategic sales and strategic marketing
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ECONIS (ZBW)
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Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
2
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
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