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~person:"Richelieu, André"
~subject:"USA"
~type_genre:"Fallstudie"
~type_genre:"Working Paper"
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
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