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~person:"Richter, Markus"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Richter, Markus
Homburg, Christian
118
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Kostenmanagement : Wertsteigerung durch systematische Kostensteuerung
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Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
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Die Analyse von Kostenproblemen
Homburg, Christian
;
Richter, Markus
- In:
Kostenmanagement : Wertsteigerung durch systematische …
,
(pp. 59-76)
.
2002
Persistent link: https://www.econbiz.de/10001664708
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