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~person:"Rieunier, Sophie"
~subject:"Mailing"
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Rieunier, Sophie
Chédotal, Camille
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Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers
Chédotal, Camille
-
Université Paris-Dauphine (Paris IX)
-
2011
This dissertation falls within the scope of
social
marketing
. The aim is to analyze the effects of guilt induction in …
Persistent link: https://www.econbiz.de/10010705807
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