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~person:"Riley, Nicola"
~subject:"Unternehmenskultur"
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Unternehmenskultur
Corporate culture
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Internal branding
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Interne Kommunikation
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Riley, Nicola
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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ECONIS (ZBW)
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Interne identitätsorientierte Markenkommunikation
Burmann, Christoph
;
Zeplin, Sabrina
;
Riley, Nicola
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 129-141)
.
2008
Persistent link: https://www.econbiz.de/10003693952
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