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~person:"Rinas, Diane"
~subject:"Deutschland"
~type_genre:"Thesis"
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Search: subject_exact:"Privat-TV"
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Deutschland
Commercial television
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Dienstleistungsmarketing
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Germany
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Hörfunkprogramm
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Market segmentation
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Marketing
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Marktbearbeitung
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Marktsegmentierung
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Music industry
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Musikwirtschaft
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Privater Fernsehsender
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Privates Fernsehen
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Radio programme
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Services marketing
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Target group
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Theorie
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Theory
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VIVA Media GmbH
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VIVA-Fernsehen GmbH & Co. KG <Köln>
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Rinas, Diane
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ECONIS (ZBW)
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Segmentorientiertes Marketing privater Fernsehanbieter : dargestellt am Beispiel der Musikkanäle VIVA und VIVA ZWEI
Rinas, Diane
-
2000
Persistent link: https://www.econbiz.de/10001498164
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