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~person:"Rindell, Anne"
~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
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Firmenimage
Deutschland
66
Germany
62
Consumer behaviour
54
Konsumentenverhalten
54
Brand management
44
Markenführung
44
Marketing
39
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37
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Marketingmanagement
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Rindell, Anne
Wiedmann, Klaus-Peter
Melewar, T. C.
34
Balmer, John M. T.
32
Foroudi, Pantea
15
Bang, Nguyen
14
Schwaiger, Manfred
14
Pollock, Timothy G.
12
Tomczak, Torsten
12
Podnar, Klement
11
Esch, Franz-Rudolf
10
Pérez, Andrea
10
Walsh, Gianfranco
10
Helm, Sabrina
9
Martin, Graeme
9
Swoboda, Bernhard
9
Abratt, Russell
8
Barnett, Michael L.
8
Dowling, Grahame R.
8
Gatzert, Nadine
8
Harvey, William S.
8
Iglesias, Oriol
8
Otubanjo, Olutayo
8
Pfarrer, Michael D.
8
Rodríguez del Bosque, Ignacio A.
8
Wæraas, Arild
8
Balmer, John M.T.
7
Carroll, Craig E.
7
Coombs, W. Timothy
7
Deephouse, David L.
7
Dennis, Charles
7
Greyser, Stephen A.
7
Hatch, Mary Jo
7
Hillenbrand, Carola
7
Hirsch, Peter B.
7
Kernstock, Joachim
7
Schultz, Majken
7
Sen, Sankar
7
Storck, Christopher
7
Bénabou, Roland
6
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Universität Hannover / Institut für Marketing & Management
2
Leibniz Universität Hannover / Lehrstuhl Marketing und Management (M2)
1
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Schriftenreihe Marketing, Management
6
The journal of brand management : an international journal
4
Corporate reputation review : an international journal
2
Meddelanden från Svenska Handelshögskolan
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European management journal
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Foundations of corporate heritage
1
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of organizational change management
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Schriftenreihe Marketin Management
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ECONIS (ZBW)
21
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1
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
2
Future research directions based on a critical assessment of reputation
management
in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
3
The future of brand and brand
management
: some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
4
Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand
Management
(CBM)
Wiedmann, Klaus-Peter
-
2013
Persistent link: https://www.econbiz.de/10010339976
Saved in:
5
The importance of brand heritage as a key performance driver in marketing
management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
6
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
7
Corporate image heritage : a customer view of corporate heritage
Rindell, Anne
- In:
Foundations of corporate heritage
,
(pp. 275-287)
.
2017
Persistent link: https://www.econbiz.de/10011656858
Saved in:
8
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
9
Value of image in service
Strandvik, Tore
;
Rindell, Anne
-
2010
Persistent link: https://www.econbiz.de/10003969112
Saved in:
10
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
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