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~person:"Ringle, Christian M."
~subject:"Consumer goods industry"
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Consumer goods industry
Brand extension
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Ringle, Christian M.
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
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