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~person:"Rita, Paulo"
~subject:"Data mining"
~subject:"Internet marketing"
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Data mining
Internet marketing
Online-Marketing
16
Social Web
13
Social web
13
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
7
Markenführung
7
social media
7
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6
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6
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5
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Data Mining
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Rita, Paulo
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Fritz, Wolfgang
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Harrigan, Paul
15
Stephen, Andrew T.
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Schwarz, Torsten
14
Tan, Yong
14
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International journal of internet marketing and advertising : IJIMA
3
European research on management and business economics
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
European journal of management and business economics : EJM&BE
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
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ECONIS (ZBW)
16
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11
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
12
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
13
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
14
Factors influencing hotels' online prices
Moro, Sérgio
;
Rita, Paulo
;
Oliveira, Cristina
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
Saved in:
15
Online determinants of e-customer satisfaction : application to website purchases in tourism
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Service business
11
(
2017
)
2
,
pp. 375-403
Persistent link: https://www.econbiz.de/10011732385
Saved in:
16
Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 279-291
Persistent link: https://www.econbiz.de/10011473227
Saved in:
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