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~person:"Rodríguez, Plácido"
~person:"Sánchez-Tabernero, Alfonso"
~subject:"Fernsehen"
~subject:"Television advertising"
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Fernsehen
Television advertising
Fernsehprogramm
5
Television programme
5
Media usage
4
Mediennutzung
4
Television
4
Fernsehwerbung
3
Estimation
2
Football
2
Fußball
2
Product quality
2
Produktqualität
2
Schätzung
2
Spain
2
Spanien
2
broadcasting
2
television audience
2
Advertising effects
1
Consumer behaviour
1
Customer satisfaction
1
Decision under uncertainty
1
Dienstleistungsqualität
1
Entscheidung unter Unsicherheit
1
Event marketing
1
Event-Marketing
1
Fernsehnutzung
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Professional sports
1
Profisport
1
Risiko
1
Risk
1
Service quality
1
Sport event
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Sportveranstaltung
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Television usage
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Rodríguez, Plácido
Sánchez-Tabernero, Alfonso
Pelsmacker, Patrick de
5
Stennek, Johan
4
Chadi, Adrian
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Kent, Robert J.
3
Laussel, Didier
3
Pérez, Levi
3
Romaniuk, Jenni
3
Sonnac, Nathalie
3
Tainsky, Scott
3
Barrowclough, Diana
2
Beal, Virginia
2
Berg, Hartmut
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Comstock, George
2
Etayo, Cristina
2
Evens, Tom
2
Giallombardo, Giovanni
2
Hafkemeyer, Lutz
2
Hallenberger, Gerd
2
Jiang, Houyuan
2
Lajos, Joseph
2
Miglionico, Giovanna
2
Mühl-Benninghaus, Wolfgang
2
Ordabayeva, Nailya
2
Pethig, Rüdiger
2
Puente, Víctor
2
Rothbauer, Julia
2
Rott, Armin
2
Schellhaaß, Horst-Manfred
2
Shi, Yang
2
Swaminathan, Srinivasan
2
Tegge, Svenja
2
Verhellen, Yann
2
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International journal of sport finance
1
JMM : the international journal on media management
1
Journal of media business studies
1
Journal of sports economics
1
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ECONIS (ZBW)
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1
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
2
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
3
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
4
The determinants of television audience for professional cycling : the case of Spain
Rodríguez, César
;
Pérez, Levi
;
Puente, Víctor
; …
- In:
Journal of sports economics
16
(
2015
)
1
,
pp. 26-58
Persistent link: https://www.econbiz.de/10010481748
Saved in:
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