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~person:"Rodríguez del Bosque, Ignacio A."
~person:"Verhoef, Peter C."
~subject:"Banking industry"
~subject:"Financial services"
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Banking industry
Financial services
Consumer behaviour
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Customer retention
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Customer satisfaction
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Rodríguez del Bosque, Ignacio A.
Verhoef, Peter C.
Pérez, Andrea
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European journal of marketing : EJM
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The journal of services marketing
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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
Saved in:
2
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
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