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~person:"Rohm, Andrew J."
~subject:"Mobile business"
~subject:"Mobiltelefon"
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Mobiltelefon
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Marketing management
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Marketingmanagement
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China
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Rohm, Andrew J.
Liébana-Cabanillas, Francisco
13
Dwivedi, Yogesh Kumar
10
Williams, Michael D.
7
Groß, Michael
6
Karjaluoto, Heikki
6
Chawla, Deepak
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Gupta, Apoorv
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Ponticelli, Jacopo
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Ramos de Luna, Iviane
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Singh, Nidhi
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Tesei, Andrea
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Daim, Tugrul U.
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Joshi, Himanshu
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Kalinić, Zoran
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Morosan, Cristian
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Saprikis, Vaggelis
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Sharma, Sujeet Kumar
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Venkatesh, Viswanath
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Ahuja, Vandana
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Bamoriya, Hemant
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Basoglu, Nuri
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Bilgihan, Anil
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Chau Ngoc Tuan
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DeFranco, Agnes
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Foo, Pik-Yin
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Gao, Tao
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Kumar, Vikas
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Laukkanen, Tommi
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Marinkovic, Veljko
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Michels, Marius
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Mußhoff, Oliver
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Muñoz-Leiva, Francisco
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Obaid, Tareq
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Ozturk, Ahmet Bulent
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Pagani, Margherita
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Paul, Justin
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
3
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
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