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~person:"Rojas-Méndez, José I."
~subject:"Brand image"
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Brand image
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Markenimage
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Rojas-Méndez, José I.
Kastiya, Shweta
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Journal of business research : JBR
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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The US brand personality : a Sino perspective
Rojas-Méndez, José I.
;
Murphy, Steven A.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Saved in:
2
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas G.
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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