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~person:"Rompay, Thomas J. L. van"
~subject:"Brand management"
~subject:"United States"
~type_genre:"Article in journal"
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Brand management
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Consumer behaviour
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Rompay, Thomas J. L. van
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Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
2
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
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