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~person:"Ronkainen, Ilkka A."
~subject:"Brand"
~subject:"Competitive strategy"
~subject:"Internationaler Markt"
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Brand
Competitive strategy
Internationaler Markt
Internationales Marketing
32
International marketing
23
USA
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United States
11
International market entry
10
Internationaler Markteintritt
10
Multinationales Unternehmen
7
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7
Welt
6
World
6
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5
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Außenwirtschaftstheorie
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International economics
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Lieferantenmanagement
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International market
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Internationales Management
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Internationale Marktforschung
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Ronkainen, Ilkka A.
Diamantopoulos, Adamantios
8
Hill, Charles W. L.
7
Davvetas, Vasileios
5
Johansson, Johny K.
5
Rajagopal
5
Czinkota, Michael R.
4
Steenkamp, Jan-Benedict E. M.
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Ghauri, Pervez N.
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Moffett, Michael H.
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Papadopoulos, Nicolas G.
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Peters, Bettina
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Roberts, Mark J.
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Sander, Matthias
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Schütte, Hellmut
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Sichtmann, Christina
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Torelli, Carlos J.
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Vuong, Van Anh
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Westjohn, Stanford A.
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Yip, George S.
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Coombs, Joseph E.
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Costa, Patrício
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The Harcourt College Publishers series in management
2
Handbook of research in international marketing
1
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ECONIS (ZBW)
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1
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
2
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001814575
Saved in:
3
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
4
International business
Czinkota, Michael R.
-
2002
-
6. ed.
Persistent link: https://www.econbiz.de/10013467348
Saved in:
5
Best practices in international business
Czinkota, Michael R.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001549185
Saved in:
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