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~person:"Roper, Stuart"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Markenführung
Brand management
19
Brand
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenartikel
10
Brand image
9
Markenimage
9
Branding
4
Großbritannien
3
USA
3
United Kingdom
3
United States
3
B-to-B-Marketing
2
Brand equity
2
Brand names
2
Business-to-business marketing
2
Higher education institution
2
Hochschule
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Jugendliche
2
Luxury goods
2
Luxusgüter
2
Nachhaltige Entwicklung
2
Online-Marketing
2
Social Web
2
Social web
2
Sustainability
2
Sustainable development
2
Youth
2
Bauwirtschaft
1
Betriebliches Bildungsmanagement
1
Beziehungsmarketing
1
Brand architecture
1
Brand extension
1
Brand loyalty
1
Branded litter
1
Brands
1
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Undetermined
10
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1
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Article
16
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Konferenzbeitrag
Working Paper
Aufsatz in Zeitschrift
19
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Konferenzschrift
1
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Language
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English
19
Author
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Roper, Stuart
Melewar, T. C.
57
Burmann, Christoph
49
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
29
Baumgarth, Carsten
28
Gupta, Suraksha
25
Han, Heesup
25
Keller, Kevin Lane
25
Ko, Eunju
25
Christodoulides, George
24
Diamantopoulos, Adamantios
24
Guzman, Francisco
24
Veloutsou, Cleopatra
24
De Chernatony, Leslie
23
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Kunkel, Thilo
21
Esch, Franz-Rudolf
20
Hollebeek, Linda D.
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
European journal of marketing : EJM
5
Journal of business research : JBR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
California management review
1
Journal of marketing management : MM
1
Psychology & marketing
1
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ECONIS (ZBW)
19
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1
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19
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
3
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
4
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
5
"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
6
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
7
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
8
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
9
Consumers' practices of everyday luxury
Banister, Emma
;
Roper, Stuart
;
Tisiruk Potavanich
- In:
Journal of business research : JBR
116
(
2020
),
pp. 458-466
Persistent link: https://www.econbiz.de/10012257643
Saved in:
10
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
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