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~person:"Rosengren, Sara"
~source:"econis"
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Search: subject_exact:"Werbewirkungsforschung"
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Advertising effects
18
Werbewirkung
18
Advertising
16
Werbung
16
Consumer behaviour
8
Konsumentenverhalten
8
Brand
4
Brand image
4
Creativity
4
Kreativität
4
Markenartikel
4
Markenimage
4
Psychology of advertising
3
Public relations
3
Werbepsychologie
3
Öffentlichkeitsarbeit
3
Advertising planning
2
Communication
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Kommunikation
2
Marketing management
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Marketingmanagement
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OECD countries
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OECD-Staaten
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Print advertising
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Printwerbung
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Werbeplanung
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Brand equity
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Brand management
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Diversity Management
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Diversity in advertising
1
Diversity management
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Effort
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Einzelhandel
1
Emotion
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Ethnic group
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Ethnische Gruppe
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Experiment
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Extended effects of advertising
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Frauen
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English
18
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Rosengren, Sara
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Huber, Frank
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Bergkvist, Lars
13
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European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
EAA Series
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of marketing
1
Journal of marketing communications
1
Psychology & marketing
1
Springer Gabler Research
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SpringerLink / Bücher
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The journal of product & brand management
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ECONIS (ZBW)
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
5
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
6
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
7
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
8
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
9
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
10
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
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