//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ross, Stephen"
~subject:"Brand management"
~subject:"Sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Sponsorship
Football
4
Fußball
4
Sportmarketing
4
Sports marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Professional sports
3
Profisport
3
Sport
3
Sports
3
Brand image
2
Markenimage
2
Sponsoring
2
Sport organization
2
Sportorganisation
2
Arbeitsgruppe
1
Brand
1
Brand equity
1
Club theory
1
Clubtheorie
1
Computerspiel
1
Fan club membership
1
Fans
1
Markenartikel
1
Professional sport teams
1
Sponsorship brand experience
1
Sport event
1
Sport marketing
1
Sport sponsorship
1
Sportveranstaltung
1
Team
1
Team brand experience
1
Video game
1
fans
1
football
1
recall
1
recognition
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ross, Stephen
Nufer, Gerd
17
Cornwell, T. Bettina
15
Biscaia, Rui
13
Kunkel, Thilo
12
Jensen, Jonathan A.
11
Bühler, André W.
10
Ko, Yong Jae
10
Heere, Bob
9
Koronios, Konstantinos
9
Breuer, Christoph
8
Funk, Daniel C.
8
O'Reilly, Norm
8
Chanavat, Nicolas
7
Doyle, Jason P.
7
Grohs, Reinhard
7
Woisetschläger, David
7
Ballouli, Khalid
6
Chadwick, Simon
6
Vrontis, Demetris
6
Asada, Akira
5
Burmann, Christoph
5
Cobbs, Joe
5
Dimitropoulos, Panagiotis
5
Greenwell, T. Christopher
5
Koenigstorfer, Joerg
5
Kwak, Dae Hee
5
Leng, Ho Keat
5
Richelieu, André
5
Rumpf, Christopher
5
Santos, Manuel Alonso dos
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Séguin, Benoit
5
Thrassou, Alkis
5
Walker, Matthew
5
Williams, Antonio S.
5
Woratschek, Herbert
5
Anagnostopoulos, Christos
4
Backhaus, Christof
4
Baker, Thomas A., III.
4
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
2
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
3
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
4
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->