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~person:"Ross, Stephen"
~subject:"Profisport"
~subject:"Sportmarketing"
~subject:"Welt"
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Profisport
Sportmarketing
Welt
Football
6
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4
Professional sports
4
Sports marketing
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Brand image
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2009-2010
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Ross, Stephen
Szymanski, Stefan
45
Franck, Egon
35
Frick, Bernd
31
Simmons, Robert
30
Humphreys, Brad R.
28
Budzinski, Oliver
25
Pawlowski, Tim
25
Ours, Jan C. van
23
Torgler, Benno
23
Feddersen, Arne
19
Garcia-del-Barrio, Pedro
19
Schreyer, Dominik
19
Paul, Rodney J.
18
Scelles, Nicolas
17
Wicker, Pamela
17
Deutscher, Christian
16
Dietl, Helmut
16
Lang, Markus
16
Baert, Stijn
15
Barros, Carlos Pestana
15
Buraimo, Babatunde
15
Maennig, Wolfgang
15
Weinbach, Andrew P.
15
Forrest, David
14
Schmidt, Sascha Leonard
14
Tainsky, Scott
14
Andreff, Wladimir
13
Bryson, Alex
13
Krumer, Alex
13
Matheson, Victor A.
13
Peeters, Thomas
13
Vrontis, Demetris
13
Biscaia, Rui
12
Breuer, Christoph
12
Feess, Eberhard
12
Mühlheußer, Gerd
12
Principe, Francesco
12
Rossi, Giambattista
12
Weimar, Daniel
12
Zülch, Henning
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International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
2
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
3
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
4
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
5
Spectator-based brand equity in professional soccer
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10009740046
Saved in:
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