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~person:"Ross, Stephen D."
~subject:"Consumer behaviour"
~subject:"Sportmarketing"
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Consumer behaviour
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Ball game
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Professional sports
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2
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Ross, Stephen D.
Paul, Rodney J.
9
Weinbach, Andrew P.
7
Soebbing, Brian P.
5
Zhang, James J.
5
Drayer, Joris
4
Humphreys, Brad R.
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Jane, Wen-jhan
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Shuv-Ami, Avichai
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Sur, Pramod Kumar
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International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
2
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
3
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
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