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~person:"Rossiter, John R."
~subject:"Advertising industry"
~subject:"USA"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
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Rossiter, John R.
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Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
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1992
Persistent link: https://www.econbiz.de/10000846943
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Gross' theory of creative competition : the time is right
Saintilan, Paul
;
Rossiter, John R.
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1992
Persistent link: https://www.econbiz.de/10000846944
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