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~person:"Roy, Sanjit"
~subject:"Markenimage"
~subject:"Urban development"
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Markenimage
Urban development
Brand management
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City marketing
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Markenführung
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Brand image
2
Place marketing
2
Standortmarketing
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customer-based place brand equity (CBPBE)
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place branding
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Beziehungsmarketing
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Branding
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City branding
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City identity
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Emerging economies
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Emerging markets
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Personality psychology
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Persönlichkeitspsychologie
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Place scale
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Relationship marketing
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Residential location
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Schwellenländer
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Tourism marketing
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Tourismusmarketing
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Wohnstandort
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customer-based brand equity (CBBE)
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destination brand loyalty
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investment attractiveness
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place attachment
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Roy, Sanjit
Amatyakul (อมาตยกุล), Sarun (ศรัณย์)
3
Polyorat, Kawpong
3
Acharya, Alok
2
Block, Jürgen
2
Bose, Sunny
2
Braun, Erik
2
Campelo, Adriana
2
Funke, Ursula
2
Grabow, Busso
2
Hanna, Sonya
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Hospers, Gert-Jan
2
Kavaratzis, Mihalis
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Maier, Jörg
2
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2
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2
Nallathiga, Ramakrishna
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Nathan, Max
2
Powell, Shaun M.
2
Radtke, Bernd
2
Rahman, Zillur
2
Rowley, Jennifer
2
Spinnen, Bernadette
2
Vandore, Emma
2
Voss, Georgina
2
Adams, Frank G.
1
Agnoli, Lara
1
Ahn, Jiseon
1
Aitken, Robert
1
Albert, Katrin
1
Alexandri, Mohammad Benny
1
Alfina
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Alizadeh, Katayoon
1
Andrei, Andreia Gabriela
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Apriliandini, Yuanita
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Aranda, Evangelina
1
Arend, Mirko
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Journal of business research : JBR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
An integrated model of city and neighborhood identities : a tale of two cities
Sadeque, Saalem
;
Roy, Sanjit
;
Swapan, Mohammad Shahidul …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 780-790
Persistent link: https://www.econbiz.de/10012288100
Saved in:
3
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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