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~person:"Roy, Souvik"
~subject:"Mobile business"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Forschungsbericht"
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Mobile business
Anwendungssoftware
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Application software
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Beziehungsmarketing
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app commitment
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app interactivity
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app involvement
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app loyalty
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app patronage
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app self-connection
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app self-prominence
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app trust
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customer brand engagement
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Roy, Souvik
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Antecedents and consequences to app engagement among young consumers in India
Roy, Souvik
;
Mandal, Santanu
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 337-359
Persistent link: https://www.econbiz.de/10012199310
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