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~person:"Roy, Subhadip"
~person:"Sheshathri, R."
~subject:"Brand management"
~subject:"SME"
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Brand management
SME
Conceptual model
7
India
7
Qualitative research
6
Indien
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Celebrity endorsements
3
conceptual model
3
Consumer behavior
2
Consumer behaviour
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Luxury branding
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Roy, Subhadip
Sheshathri, R.
Arai, Akiko
2
Jain, Varsha
2
Ko, Yong Jae
2
Chen, Tom
1
Dash, Satyabhusan
1
Datta, Saroj Kumar
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1
Ganesh B. E.
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1
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International journal of enterprise network management
1
The journal of product & brand management
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ECONIS (ZBW)
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Frame work of
conceptual
model
for quality management in small and medium enterprises
Gopinath, S.
;
Sundaram, V. R. Alagu
;
Sheshathri, R.
; …
- In:
International journal of enterprise network management
9
(
2018
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10011961507
Saved in:
2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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