//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rubera, Gaia"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktinnovation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
New product development
12
Produktentwicklung
12
Innovation
7
Innovation management
7
Innovationsmanagement
7
Product design
3
Produktgestaltung
3
USA
3
United States
3
Internal communication
2
Interne Kommunikation
2
Marketing
2
Product management
2
Produktmanagement
2
Technischer Fortschritt
2
Technological change
2
new product performance
2
Abteilung
1
Anlageverhalten
1
Automobilzulieferindustrie
1
Automotive industry
1
Automotive supplier industry
1
Behavioural finance
1
Capital income
1
Consumer electronics
1
Creativity
1
Department
1
EU countries
1
EU-Staaten
1
Emerging countries
1
Emerging economies
1
Erfolgsfaktor
1
Ernährungsindustrie
1
External knowledge
1
Firm capabilities
1
Firm performance
1
Firm strategy
1
Food industry
1
Footwear industry
1
Forschung
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Rubera, Gaia
Calantone, Roger J.
33
Brem, Alexander
28
Di Benedetto, C. Anthony
27
Herstatt, Cornelius
19
Griffin, Abbie
17
Dell'Era, Claudio
16
Gassmann, Oliver
16
Hultink, Erik J.
16
Song, Michael
16
Cooper, Robert G.
13
Füller, Johann
13
Haapasalo, Harri
13
Hippel, Eric von
13
Akgün, Ali E.
12
Dayan, Mumin
12
De Jong, Jeroen P. J.
12
Griffith, David A.
12
O'Cass, Aron
12
Simms, Chris
12
Van Den Bulte, Christophe
12
Barczak, Gloria
11
Bouncken, Ricarda B.
11
Brettel, Malte
11
Dahl, Darren W.
11
Frishammar, Johan
11
Lakemond, Nicolette
11
Schreier, Martin
11
Schweitzer, Fiona Maria
11
Stock-Homburg, Ruth
11
Yan, Tingting
11
Carbonell, Pilar
10
Daim, Tugrul U.
10
Frattini, Federico
10
Heidenreich, Sven
10
Keskin, Halit
10
Lager, Thomas
10
Liu, Yang
10
Verganti, Roberto
10
Wu, Jie
10
more ...
less ...
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
Journal of international marketing
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
2
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
3
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
4
Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
5
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
6
A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
Saved in:
7
Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
8
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
9
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
10
Technological and design innovation effects in regional new product rollouts : a European illustration
Rubera, Gaia
;
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1047-1060
Persistent link: https://www.econbiz.de/10010204950
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->