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~person:"Rubin, James"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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The evolution of brands : from signals of quality to storehouses of trust
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The hermeneutics of branding
Hatch, Mary Jo
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Rubin, James
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2009
Persistent link: https://www.econbiz.de/10003784632
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