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~person:"Rubio Benito, Natalia"
~type_genre:"Conference paper"
~type_genre:"Guidebook"
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Beziehungsmarketing
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Consumer behaviour
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Rubio Benito, Natalia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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