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Rucker, Derek D.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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The loss of loss aversion : will it loom larger than its gain?
Gal, David
;
Rucker, Derek D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011917286
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2
Loss aversion, intellectual inertia, and a call for a more contrarian science : a reply to Simonson & Kivetz and Higgins & Liberman
Gal, David
;
Rucker, Derek D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 533-539
Persistent link: https://www.econbiz.de/10011917334
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