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~person:"Rudolph, Thomas"
~person:"Wiedmann, Klaus-Peter"
~subject:"Ehrenamtliche Arbeit"
~type_genre:"Aufsatz im Buch"
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Motive des Konsumentenengagements im Open Source-Marketing
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 231-248)
.
2008
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