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Rumpel, Franziska
Häusel, Hans-Georg
18
Kenning, Peter
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Hubert, Anita Mirja
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Raab, Gerhard
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Neuromarktforschung : Analyse und Prognose von Markenwahlentscheidungen mittels klassischer und neurowissenschaftlicher Methoden
Rumpel, Franziska
-
2010
Persistent link: https://www.econbiz.de/10008699428
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2
FMCG aktivieren kortikale Belohnungsareale
Rumpel, Franziska
;
Schaefer, Michael
;
Knuth, Michael
- In:
NeuroPsychoEconomics
5
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10008758566
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3
Neuromarktforschung : Analyse und Prognose von Markenwahlentscheidungen mittels klassischer und neurowissenschaftlicher Methoden
Rumpel, Franziska
-
2010
Persistent link: https://www.econbiz.de/10008685803
Saved in:
4
Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Rumpel, Franziska
;
Knuth, Michael
;
Schaefer, Michael
-
2008
Persistent link: https://www.econbiz.de/10003792747
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