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~person:"Russell, Cristel Antonia"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject:"Fernsehprogramm"
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Consumer behaviour
USA
Fernsehprogramm
4
Television programme
4
Advertising effects
3
United States
3
Werbewirkung
3
Alcoholic beverage
2
Alkoholisches Getränk
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Product placement
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Russell, Cristel Antonia
Bursztyn, Leonardo
6
Roth, Christopher
5
Waldfogel, Joel
5
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4
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Journal of advertising : official publication of the American Academy of Advertising
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
2
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
3
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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