//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Russell, Cristel Antonia"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
2
Advertising
1
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Business ethics
1
Celebrity endorsement
1
Celebrity-Werbung
1
Collective action
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Ethical consumers
1
Individual boycotts
1
Markenartikel
1
Markenführung
1
Markenimage
1
Product Placement
1
Product placement
1
Responsibility
1
Social contract
1
Sozialvertrag
1
Unternehmensethik
1
Verantwortung
1
Werbewirkung
1
Werbung
1
advertising
1
brand impact
1
celebrity endorsement
1
credibility
1
human brand
1
persuasion
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
7
Aufsatz in Zeitschrift
7
Conference paper
2
Language
All
English
2
Author
All
Russell, Cristel Antonia
M. S. Mahrinasari
3
Avramova, Yana R.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Gómez-Suárez, Mónica
2
Kim, Seongcheol
2
Lee, Chang Han
2
Marino, Vittoria
2
Marton, Zsuzsanna
2
Pandjaitan, Dorothy Haratua Rouly
2
Pei, Yilei
2
Pelsmacker, Patrick de
2
Rubio Benito, Natalia
2
Schramm-Klein, Hanna
2
Smit, Edith G.
2
Starke, Eliza
2
Steinmann, Sascha
2
Veloso, Mónica
2
Verlegh, Peeter
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abratt, Russell
1
Abu Bakar bin Abdul Hamid
1
Adam, Abdulfatah
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Aitken, Alan
1
Al-Ghazali, Basheer Mohammed
1
Al-Hosaini, Fahmi Fadhl
1
Alexandra, M. O.
1
Alif, M. Gunawan
1
Altunışık, Remzi
1
Ariciu, Adrian Laurentiu
1
Aritonang, R.
1
Ariyanti, M.
1
Arsena, Ashley
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of business ethics : JOBE
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->