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~person:"Rust, Roland T."
~subject:"Augmentation"
~type_genre:"Article in journal"
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Augmentation
Artificial intelligence
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Beziehungsmarketing
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augmentation
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Rust, Roland T.
Huang, Ming-Hui
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Meier, Christoph
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Seufert, Sabine
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Aanestad, Margunn
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Journal of service management
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AI as customer
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of service management
33
(
2022
)
2
,
pp. 210-220
Persistent link: https://www.econbiz.de/10012880724
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2
A framework for collaborative artificial intelligence in marketing
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 209-223
Persistent link: https://www.econbiz.de/10013364277
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