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~person:"Rutz, Oliver J."
~subject:"Bespielte Medien"
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Bespielte Medien
Advertising effects
1
Music industry
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Musikwirtschaft
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Online retailing
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Online-Handel
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Pre-recorded media
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Preisdifferenzierung
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Rutz, Oliver J.
Rob, Rafael
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Waelbroeck, Patrick
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Oberholzer-Gee, Felix
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Cabral, Luís M. B.
5
Ho, Justin
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Natividad, Gabriel
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Christ, Julian P.
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Kende, Michael
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Liebowitz, Stanley Jason
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Slowak, André P.
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Frieden, Rob
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Ho, Katherine
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Lee, Jonathan
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Nitschke, Thomas
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MSI reports : working paper series
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ECONIS (ZBW)
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Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
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