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~person:"Ruyter, Ko de"
~subject:"Electronic Commerce"
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Electronic Commerce
Virtual reality
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Virtuelle Realität
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Consumer behaviour
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Beziehungsmarketing
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Brand management
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Cognition
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Customer creativity
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Customer engagement
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Customer frontline experience
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Customer integration
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Customer satisfaction
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Ruyter, Ko de
Castronova, Edward
5
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Li, Manning
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Papagiannidis, Savvas
3
Aleshina, Ekaterina
2
Baier, Daniel
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Do, Chanwook
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Massimo, David
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Journal of marketing
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Psychology & marketing
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ECONIS (ZBW)
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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2
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
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