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~person:"Ruyter, Ko de"
~subject:"Online-Marketing"
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Online-Marketing
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Ruyter, Ko de
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
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Harrigan, Paul
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Kreutzer, Ralf T.
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Scott, David Meerman
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Sabatini, Fabio
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Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Martínez-López, Francisco J.
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Stephen, Andrew T.
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Choi, Yung Kyun
9
Schivinski, Bruno
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Skiera, Bernd
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Tan, Yong
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Beilharz, Felix
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Fogel, Joshua
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Hennig-Thurau, Thorsten
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Hinson, Robert
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Moe, Wendy W.
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Rana, Nripendra P.
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Seo, Yuri
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Thaichon, Park
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Tuten, Tracy L.
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Bowen, Gordon
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Constantinides, Efthymios
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Gretzel, Ulrike
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Grewal, Dhruv
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
3
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
2
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
3
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
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