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~person:"Ryu, Kyungin"
~subject:"Consumer behaviour"
~subject:"Internal communication"
~type:"article"
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Search: subject_exact:"Narrative method"
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Consumer behaviour
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Brand management
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Hotel industry
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Hotellerie
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Luxury goods
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Luxusgüter
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Markenführung
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Narrative Methode
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Narrative method
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Brand image
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Brand story
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Luxury hotel
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Ryu, Kyungin
Hamby, Anne
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Escalas, Jennifer Edson
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Laer, Tom van
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Gilliam, David A.
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Russell, Cristel Antonia
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Woodside, Arch G.
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Chiu, Hung-Chang
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Fu, Xiaoxiao
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Hende, Ellis van den
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Hsieh, Yi-Ching
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Martin, Drew
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Shen, Fuyuan
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International journal of hospitality management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
Saved in:
2
Compelling brand storytelling for luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
International journal of hospitality management
74
(
2018
),
pp. 22-29
Persistent link: https://www.econbiz.de/10011924585
Saved in:
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