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~person:"Séguin, Benoit"
~subject:"Brand management"
~subject:"Leadership style"
~subject:"USA"
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Search: subject_exact:"Großveranstaltung"
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Brand management
Leadership style
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Big event
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Großveranstaltung
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Sportmarketing
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4
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4
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1998-2006
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Séguin, Benoit
Moser, Petra
4
O'Reilly, Norm
4
Matheson, Victor A.
3
Baade, Robert A.
2
Ferreira, Luciana Brandão
2
Giraldi, Janaina de Moura Engracia
2
Lee, Jenny Jiyeon
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Leenders, Mark A. A. M.
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1
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1
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International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Sport management review
1
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ECONIS (ZBW)
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Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
2
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
3
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
4
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
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